The Web Analytics Association (WAA) unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. Learn more about your place in the WAA.

WAA Special Election Results

The WAA Membership has elected Dennis R. Mortensen, Director of Data Insights at Yahoo!, to the Board of Directors. Dennis will serve through May, 2010.

Dennis is a pioneer and expert in the Web Analytics industry – having worked in the field of internet analysis and statistics since 1996. He is a thought leader in web analytics and online marketing and we are delighted to have him on board. He will be a tremendous asset to the Board as we work to lead and support the online marketing analytics profession in the years ahead.

Welcome Dennis!

Read the press release or Dennis R. Mortensen's bio for more information.

WAA Base Camp Workshops and Regional Meetings:

• Regional Meeting Only: Vancouver, August 20th, 2008
• New York, September 10, 2008 – Early Bird Cut-off: August 20
• Boston, September 18, 2008 – Early Bird Cut-off: August 28
• Los Angeles, September 24-25, 2008 – Early Bird Cut-off: September 3
• Chicago, September 24-25, 2008 – Early Bird Cut-off: September 3
• Las Vegas, NV, October 12th, 2008 – Early Bird Cut-off: September 21
• Washington DC, October 20th, 2008 – Early Bird Cut-off: September 19
• Vancouver, Canada, December 1st, 2008 – Early Bird Cut-off: November 17
• Atlanta, December 2nd, 2008 – Early Bird Cut-off: November 18
• Seattle, December 4th, 2008 – Early Bird Cut-off: November 20

Workshops are produced by WAA education and event partner:
eMetrics Marketing Optimization Summit

WAA Webcast Series: The Job, The Pay

Web Analytics Job Profile and Compensation Survey Results

Members, get the slideshow and replay the webcast or review the 2008 Job Compensation and Profile Survey Results.

Are all web analysts alike? How do the jobs we do differ? What are the non-web analytics tasks that web analysts do regularly? How much are web analysts getting paid? How does compensation vary by geography or experience? What increase in compensation do web analysts expect for 2008? The WAA Research Committee has the answers to these questions and will share them with WAA members in a webcast on August 14.

Web Analytics Championship Winners!

As part of our efforts to promote the Web Analytics field, earlier this year the WAA launched the official Web Analytics Championship.

Now we are happy to announce the winners!

Congratulations to all the winners, and thank you to all the participants.

Important Message from the Chairman of the WAA

The Web Analytics Association was founded in 2004 and opened to general membership in February 2005. As we head into our 2008-2009 year, I am truly impressed at what the WAA has accomplished. [...] And we have accepted the challenge of shifting our focus on web analytics to being the global champion for the online marketing analytics profession. Our goal is to make online marketing analytics an integral part of the business decision process.

Read the whole letter on the WAABlog.

Knowledge Required for Certification Published

The WAA has published its Knowledge Required for Certification document. It's available online or as a downloadable PDF document. Comments and feedback are welcomed on the WAA Blog.

The WAA Blog - written by WAA members

Come blog with us! The WAA Blog is an opportunity for WAA members to write to a larger audience. if you have any questions or would like to add your voice!