Web Analytics Association
eMetrics Marketing Optimization Summit

the Official Summit of the WAA
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Web Analytics Association
401 Edgewater Place
Suite 600
Wakefield MA 01880 USA
Phone +1-781-876-8933
Toll Free +1-800-349-1070
Fax +1-781-224-1239

WAA Base Camp: Las Vegas NV

Sponsored by DMA '08

Sunday 12-Oct-08 9:00 AM to 4:30 PM EDT

Speaker: Jason Carmel, Chris Kerns, Larry Becker, Mark Ryan, Angela Hill

We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.

Las Vegas Hilton Ballroom
3000 Paradise Road
Las Vegas NV USA
Google Maps | Hotels Near | Yahoo! Maps

Phone: 1-866-611-8830 (+1-312-329-9513 INTERNATIONAL)

Speaker Jason Carmel, Chris Kerns, Larry Becker, Mark Ryan, Angela Hill

  • I: Introduction to Web Analytics
    Instructors – Jason Carmel and Chris Kerns
  • II: Web Analytics for Site Optimization
    Instructor – Larry Becker
  • III: Online Marketing Campaign Measurement
    Instructor – Mark Ryan and Angela Hill
 
We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.

Comments

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.

Workshop Schedule: All three workshops are from 9:00 am to 4:30 pm October 12th
There will be a 90 minute lunch break and two 15-minute coffee breaks. DMA08 Keynote lunch featuring Joseph Jaffe included.
Early Bird Price
Up to September 21:		 $695 each workshop.
Team discount: Each additional team member receives $100 off.
WAA members receive 20% discount.
Regular Price
Starts September 22:		 $795 each workshop.
Team discount: Each additional team member receives $100 off.
Government and Charity organizations receive 50% discount off regular price. May not be combined with other discounts or promotions.
WAA members receive 20% discount.

Workshop I: Introduction to Web Analytics

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company.

Workshop II: Web Analytics for Site Optimization

How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work.

Workshop III: Online Marketing Campaign Measurement

This workshop provides an overview of online campaign management needed to make sure you know where to shift your online spend for greatest impact. It will provide the knowledge, the language and the insights you need to work with your team, your agency and your media buyers and will prepare you for answering management questions about the impact of your online spend.
 
 

 Event Contact

 Event Coordinator
Andrea Hadley Andrea Hadley
http://www.emetrics.org/
   


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