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Associate Director of Marketing Analytics 


Job Description

Philadelphia based agency is looking for an Associate Director of Marketing Analytics.  This person is responsible for driving analytic insights and strategic thinking across all client engagements.  This position requires 5+ years experience in leading efforts to analyze marketing campaigns across multiple channels. As an Associate Director, you will work at the direction of a senior leader and be responsible for assigned staff (up to manager).

Job Description:

  • Participates in and/or drives the design and development of online (web) measurement solutions - guides clients in defining measurement strategy, vision, and infrastructure needs to support business objectives and improve client decision making
  • Guides the development clients’ web measurement strategies and reporting of key business metrics to multiple audiences including client senior management
  • Gathers client business and learning objectives and identifies key measures, approach and methodologies including data sources for obtaining key measures, and reports for measuring success against objectives
  • Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ website and/or drive to site online (interactive) marketing programs
  • Based on measurement reporting and analysis, provides insights and makes recommendations where appropriate to improve business, website and/or marketing program performance and support forecasting efforts - apply various quantitative methods to analyze and interpret information from multiple data sources as needed (database, research and syndicated)

Required Experience:

 All candidates must have the following web analytics experience; healthcare is a plus.
  • Website traffic analytics software (tagging and log file based) such as WebTrends, WebSideStory (HitBox/HBX), CoreMetrics, Omniture SiteCatalyst, Urchin, Visual Sciences, IBM SurfAid
  • Ad serving platforms such as DoubleClick/DART, Poindexter, BlueStreak/Ion, Mediaplex/MOJO, Atlas
  • Paid search engine marketing data sources such as Google, Overture/Yahoo, Did-It and GoToast

    • Employment Salary From:   100,000 to 150,000

    Contact by email please.

    Reference Code: JV475-16587

    This Job Requires the Following Skills:

    ***See Required experience

    Education Required:

    Bachelor's Degree

    Location: Philadelphia, PA


    Company URL: www.analyticrecruiting.com

    Position Type: Full Time

    Travel Required: 10% of the time (approximate)

    This job starts on 18-Jun-08

    Job Posted Wed 18-Jun-08 3:43 PM



    Company Info for this Employment Listing

    Analytic Recruiting Inc
    144 East 44th Street 3rd Floor
    New York, NY 10017
    United States

    Jamie Voronkov               Generate vCard to add to Outlook (Add to Contacts)
    Contact by email please.
    212-545-8511 ext 109


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