Marketing Analyst
Job Description
Leapfrog Online is looking for innovative professionals who are passionate about marketing in the online space and can bring their professional expertise to further grow our expanding business.
What can we offer you?
· A people-first culture
· Competitive compensation and benefits
· A well-respected, high growth business
· A great work environment
· A fast-paced, dynamic environment
Who are we?
Leapfrog Online is:
· Chicago’s largest independent online marketing firm
· The 11th largest interactive marketing firm in the country as named by Ad Age, 2007
· A leader in online direct response marketing specializing in customer acquisition for Fortune 500 clients
· Uniquely positioned to provide cost-effective, high-volume results for Fortune 500 clients
· Analyzing campaign response data to evaluate performance, identify trends and develop customer segments for better targeting.
· Performing data analyses to measure the impact of various promotional programs, segment-based targeting initiatives and marketing experiments.
· Defining metrics, developing tools and publishing reports to enable more efficient and accurate measurement/monitoring of marketing campaign performance.
· Developing and presenting recommendations based on precise, fact-based analysis of in-house (proprietary) and third-party data.
· Participating in developing and maintaining relevant statistical models (multivariate, time-series, regression) to investigate patterns and predict and forecast results
· Developing and maintaining excellent professional relationships with all Leapfrog employees as well as external vendors and resources
· Developing an excellent understanding of Leapfrog Online’s business model and its strategies from a client management and media buying standpoint.
Required Experience:
2 plus years experience performing quantitative and qualitative data analysis preferably in the marketing arena.
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Contact by email resumes to analyst@leapfrogonline.com please.
This Job Requires the Following Skills:
· Working knowledge of SPSS and/or other statistical software (SAS, STATA).
· Proficient in the MS Office Suite including Access and advanced Excel Skills.
· Familiarity with 3rd party marketing data resources such as Nielsen NetRatings, comScore Media Metrix, and/or TNS’ Evaliant a huge plus.
· Experience performing customer segmentation, predictive modeling, and regression analysis OR working with a web analytics software a huge plus.
· Strong analytical, quantitative, and problem-solving skills
· Excellent communication and presentation skills
· Knowledge of various research and statistical modeling methodologies
· Must be detail oriented, self-motivated, resourceful, and quality driven
· Ability to extract and format data, perform analysis, and draw conclusions to make actionable business recommendations based on the analyzed data
· Ability to thrive in a fast-paced, constantly evolving, dynamic environment
· Ability to work independently as well as work in a team/collaborative problem-solving environment based on project/business demands
· Ability to prioritize and concurrently manage multiple projects
· Ability to meet aggressive project delivery deadlines
· Experience in the marketing, advertising and/or online industries a plus.
Education Required:
Bachelors Degree; masters a plus
Fields of Expertise:
Emphasis on quantitative courses
Location: Evanston, IL
Position Type: Full Time
Travel Required: 10% of the time (approximate)
This job starts on 3-Jul-08
Job Posted Thu 3-Jul-08 8:24 AM
Company Info for this Employment Listing
Leapfrog Online807 Greenwood StEvanston, IL 60201
United States
Human Resources(Add to Contacts)
Contact by email resumes to analyst@leapfrogonline.com please.
(847) 440-8259
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