Web Analyst
Non Profit Job Description
This position uses web analytics to help ACS business units devise strategies for measuring the success of their business efforts, providing actionable findings with appropriate recommendations. The Web Analyst participates in web site projects as a measurements expert, identifying reporting requirements, monitoring the reporting implementation, and evaluating pre and post-launch metrics. S/he administers and manages the Web Trends reporting tool, ensuring on-time delivery of reports, ongoing training of web statistics consumers, and aids in development of future tool functionality.
Required Experience:
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· College degree or equivalent experience; usually has an advanced degree or equivalent experience; 7+ years of related experience. · Demonstrated success in using Internet site traffic measurement tools (Omniture, WebTrends, Coremetrics, Google Analytics, etc.); Web Trends is preferred. · Experience integrating web analytics with other applications (ForeSee) is a plus. · Strong analytical, quantitative, problem-solving skills a plus.
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Position Level: Lead
Position Reports To: User Reseach Manager
Employment Salary From: $72,580 to $115,930
This Job offers the following Benefits:
Metro accessible
Contact by employment@acs.org please.
Reference Code: 08-71
This Job Requires the Following Skills:
1. Acts as liaison between Web Strategy and Operations (WSO) and ACS Business Units. Understands business goals and develops appropriate analysis that enables business units to measure the success of their activities and provide actionable findings with appropriate recommendations.
2. Identifies and analyzes key web site performance metrics including trends, path analysis, retention, and customer life time value, developing best practice approaches for analyzing user behavior on the websites. Defines measurement strategy and implementation requirements to guarantee successful measurability of Key Performance Indicators.
3. Works with User Research Team to perform task analyses and identify appropriate paths to track and test. Participates in site enhancements as a measurements expert, identifying reporting requirements, monitoring the implementation process, and evaluating post-launch reporting.
4. Measures the effectiveness of marketing campaigns, and create tools and methodology for allocating marketing budgets across various marketing channels in order to maximize audience growth and engagement Works closely with WSO Marketing staff on cross-over issues that involve site traffic, such as search marketing, marketing promotions, registration, loyalty programs and distributed content measurement.
5. Creates and interpret web statistics with the objective of identifying trends, supporting business analysis efforts, and providing information to support business decisions for marketing and merchandising campaigns.
6. Educates the end user communities on proper use of web analytics and how to apply them in the context of user research and business requirements.
7. Acts as administrator for WebTrends tool, managing access and ensuring required support. Oversee the delivery of standard monthly reports of key performance indicators. Work with product manager to evaluate and define requirements for enhancing Web Trends capabilities, developing roadmap for future development.
Education Required:
Degrees in marketing, business, or computer information systems preferred.
Location: Washington, DC
Company URL: www.acs.org (Non Profit)
Job URL: www.asc.org
Position Type: Full Time
Travel Required: 10% of the time (approximate)
This job starts on 15-Jul-08
The job posting is in the following employment categories as indicated by the poster:
Consultant, E-Commerce Sr. Associate, Other
Job Posted Tue 15-Jul-08 1:59 PM
Company Info for this Employment Listing
Americal Chemical Society1155 16th St NWWashington, DC 20036
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Tags: americal chemical society • non profit • washington, dc • web analytics • web analytics association
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