Interactive Marketing Manager 

GSI Commerce® (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive and e-Dialog Inc. (www.e-dialog.com).

We are currently searching for an Interactive Marketing Manager.

The Interactive Marketing Manager has ownership and direct responsibility for management within the marketing group on a key account. This position oversees their team in the development of strategy and writing of media/marketing plans to meet client's marketing objectives and the subsequent implementation and performance analysis. Interactive Marketing Manager's are part of the core account team and maintain a strong relationship with the client and internally across all disciplines.

Strategic Capabilities

- The ability to gain the respect and trust of clients, to help position GSI as a strategic resource with key client contacts. This includes the ability to understand key client wants, and to articulate the agency's ability to provide solutions to business needs.

- Core contributor to strategic initiatives. Articulates GSI Commerce's view on customer segmentation/CRM, media/search strategy, tactics and execution. Ensures that strategies align with objectives and that client expectations are set and met consistently.

- Oversee development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, media mix strategy etc.)

- Responsible for comprehensive management of assigned accounts within the media department with oversight from a Group Marketing Director. Typically, this includes the management of industry/category knowledge, marketing planning, campaign implementation/execution, performance tracking and analysis and various associated projects.

- Manage creative development for site-side graphic changes, email marketing, and affiliates, to ensure strategic integrity, and continuity across channels.

- Work with partner to better integrate online marketing channels and on-site promotions, to ensure optimal timing, consistent messaging, and superior customer experience.

- Draw insight from program results and ensure dialogue with client and internal team on informed strategic implications.

- Seek opportunities to grow the business, and cross-sell services based on client needs.

Client Management

- Assume substantial role on the core client team to manage day-to-day interaction, identify issues, develop new business opportunities with existing clients and assist in development of new client relationships.

- Assume ownership of client questions and issues related to media/marketing; serve as day-to-day contact along side account director.

Management

- Work closely with account, creative and reporting/analysis teams to ensure media plans and creative/measurement work are strategically aligned, and client needs are met.

- Responsible for oversight of all program budgets.

- Promote/sell media department capabilities across teams/company

- Manage the work of the Media buyer/planners, Search specialists, Email Specialists, Affiliate managers, providing leadership, ongoing feedback, effective motivation, performance evaluation, career direction and training of staff members

- Work with indirect reports in reporting, creative development, and business management, to ensure seamless operation of the account.

Experience:

- Bachelor's degree in a related field required

- Minimum of 6 years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency media department).

- Extensive online advertising/search experience is an absolute requisite; including forecasting, planning, execution and performance analysis

- Experience with and knowledge of affiliate and email marketing

- Management experience is required, with a minimum of 3 years in a management role.

- Proven leadership ability and previous client relationship experience required.

Additional Requirements:

- Thorough knowledge and understanding of interactive media (all channels and pricing models

- Thorough knowledge and understanding of interactive media tools and technologies (our partners are DART, Channel Advisor and

- In depth understanding of marketing forecasting, media planning, implementation and performance analysis

- Superior supervisory and management skills

- Proficient computer and media research skills (e.g., Word, Excel, PowerPoint, Nielsen NetRatings, AdRelevance, etc.)

- Exemplary communication skills (persuasive written, compelling oral)

- Time management and problem solving skills

- Proficiency in managing numbers

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