Site Analytics Manager 

Come join our team!  We are seeking a Site Analytics Manager to join our team at Home Décor Products, Inc (www.hdpi.com).   We are an online retailer of home décor and home improvement products and #5 in the Home Improvement Category of Internet Retailer’s Top 500 - and growing fast. 

We are looking for candidates who have a passion for marketing and the Internet, and who want to be part of a great marketing team. This is a great opportunity to directly impact the Company’s overall success.

Summary

The individual in this role will have responsibility for analyzing factors that affect traffic, sales and conversion on our ecommerce web sites.  This person will analyze data and synthesize results into recommendations that can be acted on by various members of the organization including marketing, merchandising and IT.  He/she will be proactive in developing analysis to continually improve the consumer experience online. 

Responsibilities

• Develop and manage web analytics dashboard for the company
• Identify optimization opportunities across:
  • Marketing/Customer – traffic and click stream studies, ad spend optimization, etc
  • Merchandising/Product –category/brand productivity, cross-sell/upsell, etc
  • Site experience – checkout funnel, onsite search, guided navigation, etc
• Recommend and manage a/b multi-variant tests (ex: page and flow optimization, etc)
• Present findings/recommendations to broad consortium within the organization
• Prioritize and manage ad-hoc reporting to business users across departments
• Project manage data collection issues
• Identify ways to segmentation traffic/customers to improve customer life time value
• Champion fact-based decisions and play the role of web analytics “super user”
• Benchmark our KPI’s against industry when applicable

• Minimum Bachelors degree in related field (ecommerce, quantitative analysis, marketing sciences,  statistics, mathematics, business, etc)
• At least 5 years experience in e-commerce

• Experience with segmentation and testing (a/b, multi-variant)
• Good understanding of web technologies & implementation requirements for analytics (Flash, Ajax, etc)
• Self-motivated and able to manage multiple projects simultaneously
• Clear understanding of report automation
• Good understanding of data collection best practices and ongoing hygiene
• Good problem solving skills
• Competitive spirit with passion to win

• Microsoft office, web analytic packages required; knowledge of SAS/SPSS, HTML/Javascript, SQL, HTML a plus
• Experience with multi-variant packages a plus (Offermatica, Optimost, etc) 
• Highly proficient with web analytics packages.  Omniture a plus.