SEO Specialist
| Posted on Monday 17-Nov-08 0:00 AM |
Job Information
Description
Experian® is a global leader in providing analytical and information services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs more than 14,500 people in 32 countries worldwide, supporting clients in more than 60 countries. Annual sales are in excess of $3.8 billion.
Search Engine Marketing Specialist
This will be a hands-on position responsible for creating, analyzing and optimizing online marketing initiatives to gain search engine visibility (predominantly natural/organic) and drive search traffic to Experian web sites, generate leads and generate sales for the organization. This position will act as the subject matter expert within the team for SEO, developing and executing the search strategy and tracking results.
Individual must be able to manage external and internal resources in order to deliver creative and cost-efficient marketing initiatives to meet business objectives. Individual must have a proven track record of driving online traffic for B2B and B2C transactional/ecommerce websites.
Major job functions include:
Organic Search Program Management
- Monitor overall SEO program success with regards to ranking, indexed pages, back links, traffic acquisition and report to senior management
- Analyze sites for opportunities in optimizing architecture, usability, conversion and navigation results
- Perform competitive analyses to monitor weakness and opportunities and help improve natural results
- Identify editorial/keyword opportunities and assist in the content strategy and execution to acquire traffic for targeted terms/phrases
- Optimize various website components to improve visibility/rankings as well and traffic conversion
Additional duties include:
Paid Search Program Management
- Responsible for paid search program success through successful bidding strategies and effective key word management on pay-per-click search engines; manages positioning to meet ROI targets
- Provides detailed analysis of key metrics and program tracking techniques in order to identify, recommend and implement program changes to increase overall search performance efficiency
- Monitor, test, analyze and retests messaging leading to increased click/impression ratios
| Position Type: | Full Time |
| Reference Code: | 3949 |
| Travel Required: | 0% of the time (approximate) |
| Starts On: | 17-Nov-08 |
Job Requirements
Experience
- Bachelor's Degree in Marketing or Business Administration is preferred.
- Minimum 2 years SEO relevant work experience
- Experience developing, implementing and maintaining a search strategy, with a strong emphasis on organic search
- Experience with SEO reporting, web analytics tools and multivariate testing
- Experience working in both a B2B and B2C internet space, with an emphasis on transactional/ecommerce
- Extensive knowledge of primary and secondary search engine mechanics
- Ability to interact with a variety of departments and different levels of management
- Strong computer skills, including extensive knowledge of MS Excel and PowerPoint
- Organized and attention to detail is a MUST. Ability to work independently and as part of a team, pro-active versus reactive, ability to problem solve and to work successfully within a set process, and coordinate as needed with multiple internal clients and vendors.
- Strong understanding of technology (HTML, CSS, JavaScript, XML, AJAX)
- In-depth knowledge of search engine technologies (algorithms, ranking strategies and industry trends)
- Ability to understand HTML code for title tags, meta-description tags, keyword tags, ROBOTS.txt files, redirects, etc
- Strong understanding of Latent Semantic Indexing (LSI)
- Familiarity with how web browsers and servers work and interact
- Excellent written and verbal communication skills
- Strong analytics and reporting skills
Experian offers flexible benefits and compensation packages that allow our employees to make choices that fit their individual lifestyles. Some of our benefits include:
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Competitive Salary
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Medical, Dental, Vision and Life Insurance
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401K with immediate 100% vesting
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Vacation and 10 paid holidays
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Employee Assistance Program
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Short-Term and Long Term Disability Coverage
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Flexible Spending Accounts
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Tuition Reimbursement Program
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Business casual dress code
Experian is an Equal Opportunity Employer. Anyone needing accommodation to complete the interview process should notify the recruiter.
For more information, visit the Group’s Web site at www.experiangroup.com.
The word “Experian” is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.
How to Apply
Contact by email please.
Company Information
Experian
United States
955 American Lane
Schaumburg,
IL
60173United States
Contact Information
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