Web Analytics Association

Web Analytics Association German Chapter

Fri, 25 Jul 2008 07:05:39 GMT

Der in den USA gegründete Verein bündelt und fördert die Interessen von Anwendern, Experten, Beratern und Anbietern im Bereich Web Analytics. Zu den Mitgliedern gehören weltweit über 400 Unternehmen, darunter IBM, WebTrends, Yahoo!, Omniture, Google, Coremetrics, Daimler Chrysler, MLP, Festo und Walt Disney. Nach rasantem Mitgliederwachstum ist die WAA nun auch in Deutschland lokal vertreten und baut auf Mitwirkung hiesiger Anwender und Experten.

Der deutsche Web Analytics Markt ist ein anderer als der in den USA. Sicherlich gibt es viele Gemeinsamkeiten und man kann voneinander lernen, aber darüber hinaus gibt es unterschiedliche lokale Schwerpunkte und landesspezifische Themenstellungen, zum Beispiel im Bereich der Datenschutzbestimmungen und Reichweitenkennzahlen. Der E-Metrics Summit München hat gezeigt, dass viele deutsche Anwender sich auch deswegen eine lokale Interessensgruppe wünschen.

Länderkoordinator/Ansprechpartner:

Sven Gerber
s.gerber@e-dynamics.de
Tel.: +49.241.97887.66

Links:

Deutsches Forum: https://www.xing.com/net/wad/

Face-to-face: WAARM Events and Receptions

Wed, 23 Jul 2008 05:36:19 GMT

2008 WAA Regional Meetings:

Toronto, ON, February 5, 2008
Montréal, QB, February 6, 2008
Ottawa, ON, February 7, 2008
Vancouver, Canada, August 20, 2008
Boston, September 18, 2008
Chicago, September 24, 2008
Seattle, December 4th, 2008

Hosting an Event

If you are interested in hosting or learning more about WAARM events and requirements to hosting an event in your city, please contact .

Sponsorship

If you would like to sponsor a WAARM event, please contact .

WAARM 2008 events in Canada are sponsored by
eMetrics Marketing Optimization Summit.

The WAA Education Committee Needs Your Help!

Tue, 22 Jul 2008 04:28:55 GMT

The WAA and the University of British Columbia have joined forces to develop the first comprehensive university-level web analytics program. This award winning program is called the UBC Award of Achievement in Web Analytics is delivered in four, 100% online courses. If you would like to help with the WAA Education effort, here is what we are working on: Certification Sub-Committee Tasked with creating a public Reference document describing what you need to know and be able to do to pass the Web Analytics Certification Test, and developing the Certification Test itself along with the means to administer the test. Interested in helping with this project? Contact the . Update March 1st, 2008 The Certification Sub-Committee of the WAA has started working on the actual WAA Certification Test questions, and is looking for additional volunteers to help with this important task. Volunteers will be writing multiple choice test questions and reviewing / editing questions from other...

Web Analytics - Courses, Classes, Education Programs

Tue, 22 Jul 2008 04:27:24 GMT

Looking for an Education in Web Analytics? WAA and UBC Award of Achievement in Web Analytics Certificate in Web Intelligence The award winning WAA-UBC Award of Achievement in Web Analytics is now being offered through the University of British Columbia: Get an Overview of the Program. WAA members receive a special member rate. The only educational program of its kind! The Web Analytics Association, in partnership with UBC, offers four 100% online courses in Web Analytics. To obtain an Award of Achievement in Web Analytics, participants must complete all four courses: Knowledge Required for Certification The WAA has published its Knowledge Required for Certification document. Its available online or as a downloadable PDF document. Comments and feedback are welcomed on the WAA Blog. WAA and UBC Award of Achievement in Web Analytics Introduction to Web Analytics Web Analytics for Site Optimization Online Marketing Campaign Measurement Creating and Managing the...

The Web Analytics Association

Tue, 22 Jul 2008 04:16:51 GMT

The Web Analytics Association (WAA) unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. Learn more about your place in the WAA. Web Analytics Championship Winners! As part of our efforts to promote the Web Analytics field, earlier this year the WAA launched the official Web Analytics Championship. Now we are happy to announce the winners! Congratulations to all the winners, and thank you to all the participants. WAA Webcast Series: The Job, The Pay Web Analytics Job Profile and Compensation Survey Results August 14th, 2008 Are all web analysts alike? How do the jobs we do differ? What are the non-web analytics tasks that web analysts do regularly? How much are web analysts getting paid? How does compensation vary by geography or experience? What increase in compensation do web analysts expect for 2008? The WAA Research Committee has the...

Networking Resources

Tue, 22 Jul 2008 03:03:49 GMT

Within the WAA you can network with colleagues, peers, experts and thought leaders in many different ways -- blogging, chatting, asking questions, taking courses, attending conferences, and social events. Read on for more details!

WAA Blog

The WAA Blog is written by WAA members to the world at large. Anyone can comment to participate.

WAA Social Network

The WAA Social Network is up and running. Anyone can join, set up a blog, join a discussion and more. Uploading video, audio, photographs is part of the package.

Web Analytics Forum on Yahoo!

The Web Analytics Forum on Yahoo! is moderated by WAA members, and open to everyone. We feature the best threads in our monthly newsletter, and some of the best minds in the business participate regularly in the threads.

WAA Social Media Wiki

Please come see what the definitions are happening in the WAA Social Media Wiki -- be a part of the conversation. WAA Membership is not currently required.

Education and Events

The educational opportunities created by the WAA are also excellent places to network with your peers, no matter what your level of expertise. We also hold many different types of networking and educational events throughout the year.

WAA Public Webcast Series

Wed, 16 Jul 2008 15:56:32 GMT

The Job, The Pay: Web Analytics Job Profile and Compensation Survey Results August 14, 2008 Are all web analysts alike? How do the jobs we do differ? What are the non-web analytics tasks that web analysts do regularly? How much are web analysts getting paid? How does compensation vary by geography or experience? What increase in compensation do web analysts expect for 2008? The WAA Research Committee has the answers to these questions and will share them with WAA members in a webcast on August 14. Login to view the 2008 Archives. 2008 Line Up & General Questions January: The Future of Web Analytics is Here... March: Measuring Web 2.0 Technologies June: Understanding Customers Through Data: Web Analytics, Audience and Advertising Measurement The 2008 Webcast Listing will be announced soon. Please add yourself to the WAA Webcast Series Notification List in your groups if you would like to be notified when new webcasts are announced. (You must be logged in to edit your...

Events

Tue, 15 Jul 2008 18:37:23 GMT

Calendar of Events Calendar listings include WAA produced events and WAA corporate member events. Corporate members must login in order to post an event. WAA produced events include our monthly Webcast Series, our WAA Regional Breakfast Meetings (WAARM), the WAA Base Camp and our official conference, the eMetrics Marketing Optimization Summit. The WAA also is a co-producer of the WAA and UBC Award of Achievement in Web Analytics. WAA Webcast Series: Web Analytics Job Profile and Compensation Survey Results is August 14th! Are all web analysts alike? How do the jobs we do differ? What are the non-web analytics tasks that web analysts do regularly? How much are web analysts getting paid? How does compensation vary by geography or experience? What increase in compensation do web analysts expect for 2008? The WAA Research Committee has the answers to these questions and will share them with WAA members in a webcast on August 14. You may also wish to review our past webcasts in our...

Articles on Web Analytics

Tue, 15 Jul 2008 03:31:06 GMT

The WAA endeavors to make our articles section a valuable resource for the web analytics community, while providing the WAA with additional exposure on the World Wide Web. We invite you to search through our archives and enjoy the articles we already have accepted with gratitude from the web analytics community. Article Categories Best Practices Newsletter Articles (many are for members only, please dont submit articles to this category) Organization Testing User Tracking Web Analytics Would you like to post an Article? Thank you for your interest in posting an article to the Web Analytics Association website. Before posting an article, we ask that you meet these criteria: The WAA must be the first source of the article. If you want to re-post your article elsewhere (e.g. your blog or other sites), we ask that you link back to your posting on the WAA site. Articles re-posted from other sources will not be posted or may be subject to removal. Ensure your...

Resources

Tue, 15 Jul 2008 03:27:42 GMT

Home :: Resources Research Committee In addition to the resources listed on this page, we are looking for your active involvement in reviewing and determining additional WAA-endorsed resources. If you are interested in participating in developing a library of respected publications and resources for our members, please contact our research committee chair and volunteer to get actively involved with the WAA. Your Source for Information Every month, there are more and more resources available in the world for web analytics professionals and those seeking to learn more about our industry. Which are accurate? Which can you trust? WAA wants to become a respected clearinghouse for industry resources geared to furthering continued dialogue, education and unity among web analytics professionals. Check out the resources below, and send us your recommendations for industry resources you endorse. Be sure to check the...

Committees

Tue, 15 Jul 2008 03:27:28 GMT

Home :: Committees Explore WAA-endorsed web sites, publications, and organizations that offer informative content related to web analytics issues. View Resources Call for Content If you were one of those brave/smart/willing people who raised their hands and agreed to supply the Education Committee with an article or two please review the submission guidelines and links. Thank you! Learn how the WAA plans to take your suggestions and recommendations to the next level, representing our industry to lawmakers and press around the world. View Policy Get Involved, Offer Your Skills For WAA to truly represent our industry, we need your active participation. This is your chance to get involved. Please join us during this exciting time of creating a new force in web analytics. As a group, we can build consensus across our industry. We can support legislation that takes web analytics issues into careful consideration. With your help, we can develop and offer training and...

Web Analytics Association Base Camp Overview

Mon, 14 Jul 2008 04:12:13 GMT

Home :: WAA Base Camp The WAA Base Camp includes one, two or all three of these workshops in each city: Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization Learned a ton. Really got a lot out of the day. Appreciated the flexibility in the presentation to go off course to respond to questions we had. Thanks for making me more knowledgeable and valuable as an employee. Check out these 2008 WAA Base Camp events! Toronto, Ontario, Canada, March 31st, 2008 Munich, Germany, April 7th, 2008 San Francisco, May 4th, 2008 London, 19 May, 2008 New York, September 10, 2008 – Early Bird Cut-off: August 20 Boston, September 18, 2008 – Early Bird Cut-off: August 28 Los Angeles, September 24-25, 2008 – Early Bird Cut-off: September 3 Chicago, September 24-25, 2008 – Early Bird Cut-off: September 3 Las Vegas, NV, October 12th, 2008 – Early Bird Cut-off: September 21 Washington DC, October 20th, 2008 – Early...

Premier Corporate Members

Thu, 10 Jul 2008 15:09:21 GMT

Home :: About WAA :: Premier Corporate Members The WAA is proud to have the support and participation of many significant players in the Web Analytics industry. Click on the links below to learn more about our diverse premiere corporate members. Premier Corporate Members: Adversitement Adversitement is an e-marketing consultancy specialized in advanced web analytics projects, including data integration, usability and KPI consultancy. Our technology partners are well known and specialized vendors in web analytics, multivariable testing, personalization and dynamic targeting solutions. Today Adversitement is the biggest strategic partner of Omniture in Europe. Our clients come from various industries and are top players in their businesses. Using web analytics for information driven and performance based marketing is our core business. http://www.adversitement.nl AOL AOL is a leading global Web services company with a substantial and growing worldwide audience, a suite of powerful...

Resources: Books by Web Analytics Leaders

Wed, 09 Jul 2008 11:49:11 GMT

Our own Jim Sterne and Bryan Eisenberg write engaging and enjoyable books on the subject of web analytics (some of Jims are also available in Spanish). Were also featuring the illuminating work of Eric Peterson (Web Analytics Wednesday, Web Analytics Demystified) and his research papers. What would you like to see here? Please send us your recommendations using the contact form at the bottom of the page. Book Name Author Name/s ISBN Date of Publication Price Level of expertise Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business Eric Peterson 0974358428 2004 $34.77 All Web Analytics: An Hour a Day Avinash Kaushik 0470130652 2007 $19.79 All Google Analytics Mary E. Tyler and Jerri Ledford 047017501X 2007 $19.79 Basic Web Metrics: Proven Methods for Measuring Web Site Success Jim Sterne 0471220728 ...

Web Analytics Association Board of Directors and Advisors

Wed, 09 Jul 2008 02:12:43 GMT

Home :: Membership :: Board Our Board and Advisors There is simply nothing else like the WAA. No other organization is currently focused on this subject matter. As we create a strong voice in the marketplace for the web analytics community, we are honored by the involvement of our boards comprised of web analytics thought leaders and industry luminaries that are helping to attract more of the same to act as advisors, committee chairs and volunteers. Meet the WAA Board of Directors: President and Advocacy Director Vice-President of Marketing, Rainmaker Seth Romanow Senior Director, Customer Intelligence and Analytics. Microsoft.com Platforms and Solutions (MXPS) Seth is responsible for managing all Rainmaker client and corporate marketing efforts, including helping Rainmaker customers achieve their revenue goals through effective integrated marketing programs. Seths background includes over 20 years of broad marketing experience in online marketing, relationship marketing,...

WAA Base Camp Course Details: Web Analytics for Site Optimization

Fri, 13 Jun 2008 04:01:37 GMT

Home :: WAA Base Camp Overview :: Course Details :: Web Analytics for Site Optimization Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization Web Analytics for Site Optimization How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work. Whether you have just been tasked with improving the effectiveness of your website, just been put in charge of the web team, or just need to be sure that you are seeing the forest for the trees, this workshop is where website optimization is revealed and explored. How can a website be optimized? How do you increase effectiveness? What tools are available? Which techniques have the highest impact? What expertise is...

WAA Base Camp Course Details

Fri, 13 Jun 2008 04:00:15 GMT

Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

eMetrics Summit is a licensee of Web Analytics Association (WAA) Base Camp and is licensed to produce WAA Base Camp events on behalf of the Web Analytics Association. Members requesting more information may submit questions here.

WAA Base Camp Course Details: Online Marketing Campaign Optimization

Fri, 13 Jun 2008 03:56:34 GMT

Home :: WAA Base Camp :: Course Details :: Online Marketing Campaign Measurement Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization Online Marketing Campaign Optimization If you’re responsible for driving traffic to your website through online advertising, search, or email marketing, this is the workshop for you. Whether you are new to online marketing or find that those who do it report to you now, this workshop will give you knowledge you need to measure online campaigns and/or manage those who do. How do you plan an online campaign? What information can be gathered? How can it be used to determine success or make improvements? How does reach and frequency change online? What are the tips and tricks? What are the potential pitfalls? This workshop will give you the high level overview of online campaign management you need to make sure you know where to shift your online spend for greatest impact. ...

WAA Base Camp Course Details: Introduction to Web Analytics

Thu, 12 Jun 2008 13:48:31 GMT

Home :: WAA Base Camp :: Course Details :: Introduction to Web Analytics Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization Introduction to Web Analytics If you’ve just been given the responsibility for web analytics, this workshop is for you. Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. Why and what is web analytics? How do I get started? What can I expect? What do these terms mean? What skills are needed? How do the technologies differ? What are the hazards to watch for? This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company. Process for tool selection Makeup of a web analytics team Finding low hanging fruit Defining Key Performance Indicators Working web analytics into...

The Web Analytics Championship

Thu, 12 Jun 2008 11:29:42 GMT

Home :: WA Championship The WAA championship is open! In order to participate, get the login info for the WAA Google Analytics account and start analyzing the website. We created several customized profiles in order to help bring insights regarding our visitors. The explanation of each profile can also be found in the login info page. For more information, see the FAQ below. What? The WAA is hosting a Web Analytics Championship where Web Analysts will be able to review the site and traffic data for webanalyticsassociation.org. Analysts can submit their analytics reports, insights and observations about the site to the WAA, where the most insightful presentations will win prizes! When? June 1st, 2008. Details on how to access the information will be posted on the WAA Blog at that time. Who? WAA Members Frequently Asked Questions Why is the WAA having the Championship? How long does the contest last? Who can participate? What are the prizes? Why is the only tool...