Web Analytics Association

Leading Marketers Announce Three Days of Seminars on Copywriting, Website Optimization, and Mobile Web Marketing, This June in New York City

noemail@webanalyticsassociation.org — Fri, 16 May 2008 02:15:00 GMT

NEW YORK, NY, May 15, 2008 - FutureNow, Inc. (FUTR.OB) and IMC (Internet Marketing Conference) will offer three seminar-style training events for professionals involved in the planning, execution and optimization of new media campaigns. The events will take place over three days, from June 2nd through June 4th, in New York City. The first event, FutureNows popular Persuasive Online Copywriting seminar, takes place on Monday, June 2. Participants will learn how to write for different customer segments, format for maximum readability, ensure that sales and marketing copy is easy to find via search engines, and write in a voice and tone that persuades visitors to take action. On Tuesday, June 3, FutureNows Call to Action seminar, led by Bryan Eisenberg, best-selling author and co-founder of FutureNow, is based on Eisenbergs bestselling book, Call to Action: Secret Formulas to Improve Online Results. This seminar is a crash course on the synergies between web analytics, web design,...

Nedstat and GX join forces

noemail@webanalyticsassociation.org — Thu, 15 May 2008 04:00:00 GMT

Over the past few years GX and Nedstat have worked together to deliver website implementations for various customers such as Schiphol Group, SBS Broadcasting, Nationale Nederlanden, Ajax and Radio 538. During this time both company’s noticed a rising demand for a generic solution that both new and existing customers could profit from. The introduction of open API’s in the Sitestat platform and the GX WebManager 9 has allowed for a close integration based on open standards. GX WebManager 9 offers a component-based architecture, enabling it to add and instantly use components on a website. Therefore, installation and configuration of the solution is very easy.

The integrated solution consists of a WebManager Component Bundle (WCB) that makes it possible to show Nedstat’s Sitestat application on a website that is developed in the GX WebManager. The component also has several complementary tools to configure the integration between GX WebManager and Sitestat.

The following data are now instantly measurable:

All pages and other content items
Click-outs that register what documents have been downloaded and what external links have been clicked on
Loading time of pages
All standard Sitestat characteristics regarding visitors (IP-address, location, browser, OS)

You can download the GX Sitestat WCB for free at www.wcmexchange.com, the GX online marketplace for WebManager Component Bundles.

Web Analytics Association Announces New Board Of Directors

noemail@webanalyticsassociation.org — Mon, 05 May 2008 12:00:00 GMT

San Francisco, CA – May 5, 2008 – The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced the newly elected directors for 2008-2009. Comprised of individuals from across the US, Canada and Europe, the Board reflects the wide range of industry experience and expertise that make up the growing marketing analytics profession. WAA Chairman Jim Sterne said, The WAA is growing and maturing, and this new Board is a wonderful mix of talent and geography. The cumulative experience of these people is exceeded only by their cumulative IQ. We have a great team for tackling our objectives for the coming year. The following members will serve the Board for the coming year: Vicky Brock, Highland Business Research, Inverness Highlands, Scotland June Dershewitz, Semphonic, San Francisco, CA Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada Avinash Kaushik, Author, Analytics Evangelist - Google, Mountain View, CA ...

Web Analytics Association Announces Base Camp Educational Workshops in Conjunction with the eMetrics Marketing Optimization Summit in San Francisco

noemail@webanalyticsassociation.org — Tue, 29 Apr 2008 12:00:00 GMT

SAN FRANCISCO, CA – April 29, 2008 – The Web Analytics Association is pleased to announce the details of their one-day Base Camp to take place before the eMetrics Marketing Optimization Summit in San Francisco on May 4th. The three-course workshops run simultaneously, educating newcomers, practitioners and veterans in the field of web analytics. Attendees can choose the seminar that best suits their needs: Introduction to Web Analytics, Online Marketing Campaign Measurement or Web Analytics for Site Optimization. The Introduction to Web Analytics is ideal for attendees looking to get grounded in the basics of web analytics – the history of web metrics, where to start, how to measure navigational changes, search term trends, on-site traffic analysis and more. Attendees will walk away fluent in web metrics terminology, able to discuss web analytics within their specific business culture. For the more experienced web analyst responsible for driving traffic, online advertising, search...

NEDSTAT INTRODUCES MOBILE ANALYTICS

noemail@webanalyticsassociation.org — Thu, 24 Apr 2008 04:00:00 GMT

Sitestat users can see exactly what content consumers using mobile devices look at, if they convert and which mobile devices convert best. The new reports work for both mobile and normal sites and measure all mobile devices including those that don’t support Javascript.

Michiel Berger, Chief Innovations at Nedstat: “Now that mobile devices are becoming more advanced, people will become used to accessing web content on the go. Website owners need to know if and how mobile users access their site. How is their experience? Does the page fit on the screen, are all pages visited? When this is right they can think about their online offering; how can the content and navigation be optimised for mobile visitors, and can they even develop new true mobile services. We allow our Sitestat customers to take the first step towards the mobile web by showing them what is happening, on their site, today.”

Piet Middelkoop, internet consultant at Dutch Railway (NS), has been testing the new reports: "Our customers want access to our online schedules and other information while travelling. Flat fee mobile internet subscriptions and web-enabled telephones have made this possible for a bigger audience. Since working closely together with Nedstat, we have seen clear trends in mobile brands and types being used to visit our mobile site. We are very enthusiastic about insights like this because it helps us target and optimise our mobile offering in a very effective way."

The new mobile analytics reports are available to all Sitestat users at no extra cost as of today.

Further details and screenshots of the new mobile analytics reports can be found at blog.sitestat.com.

The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards

noemail@webanalyticsassociation.org — Mon, 21 Apr 2008 12:00:00 GMT

WASHINGTON, DC-- April 21, 2008 -- Today the Web Analytics Association (WAA) and the Interactive Advertising Bureau (IAB) announced their intention to work more closely together to increase consistency and clarity around Web metrics standards. Both organizations have independently made strides toward the standardization of terms commonly used in the advertising and analytics fields. The purpose of the new partnership is to better communicate the goals of metrics standards to the two organizations respective memberships and target audiences, as well as to better convey the goals of each organization and the subtle differences that may occur among metrics standards. The WAA and the IAB have historically had different goals for metrics standardization. The WAAs mission is to foster the growth and evolution of the Web analytics industry by encouraging that the name and definition of each metric is consistent across vendors. This reduces confusion for analytics professionals who are...

New Certificate in Web Intelligence Addresses Global Need for Education in Web Analytics and Online Marketing Optimization

noemail@webanalyticsassociation.org — Thu, 03 Apr 2008 12:00:00 GMT

IRVINE, CA – April 3, 2008 – Today the University of California, Irvine Extension, along with the Web Analytics Association (WAA) and the University of British Columbia (UBC) Continuing Studies announced outstanding momentum and student response for its Certificate in Web Intelligence program. Released in Q4 2007, the online program offers students a comprehensive set of Web marketing, Web analytics, online marketing optimization and online marketing analytics skills. I strongly recommend the Certificate in Web Intelligence, commented one student. I am currently taking a few courses for this certificate, and it has helped me develop a deeper understanding of how web intelligence is an integral part of presenting actionable data to our companies. In a recent 2008 outlook survey from the WAA, roughly 50 percent of respondents indicated they will invest in training, 38 percent in consulting and 36 percent in staffing in 2008. The survey results suggest that while the right marketing...

Web Analytics Association Invites SES New York Attendees to Come Eat and Delete on March 17

noemail@webanalyticsassociation.org — Mon, 10 Mar 2008 12:00:00 GMT

NEW YORK – March 10, 2008 – On day-one of Search Engine Strategies in New York, the Web Analytics Association (WAA) will host a networking event for WAA members and attendees. At 3:15 p.m. on March 17, WAA members and attendees are invited to an informal half hour networking event. Prizes and cookies will be on hand.

The networking event, “Come Eat and Delete,” will immediately follow the 2:00 p.m. presentation, “Web Analytics: Measuring Success.” On the panel, WAA members Avinash Kaushik, author, blogger analytics evangelist for Google and a member of the WAA Board of Directors, Jason Bishop, senior consultant with Omniture, and Akin Arikan, senior manager of Internet marketing for Unica Corp, will discuss classic and cutting edge tactics for measuring the success of search marketing and drive increased revenue.

“Come Eat and Delete” is a free networking event, and is open to all SES attendees. For more information, please visit: www.webanalyticsassociation.org.

About the Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit http://www.webanalyticsassociation.org.

eMetrics Marketing Optimization Summit Named the Official Conference of the Web Analytics Association

noemail@webanalyticsassociation.org — Mon, 10 Mar 2008 12:00:00 GMT

WASHINGTON, DC – March 10, 2008 – The Web Analytics Association (WAA) is pleased to announce the eMetrics Marketing Optimization Summit as its official conference. Moving forward, WAA members will receive a 15 percent discount on conference registration. Preceding each Summit, the WAA holds regional community meetings and educational WAA Base Camp workshops, which introduce new practitioners to web analytics tactics and processes. The history of the WAA is linked to the international conference series, as the original inspiration for an independent web analytics organization stemmed from a gathering at the eMetrics Summit in 2003. Founded in 2004 by Jim Sterne, eMetrics Marketing Optimization Summit producer, and analytics consultants Bryan Eisenberg and Andrew Edwards, the WAA has become recognized as the voice of the web analytics industry. Now in its fourth year, the WAA continues to demonstrate outstanding momentum and growth. Ending 2007 with 1500 active members in 40...

Eric T. Peterson on Objectives, Definitions and Emerging KPIs -- New White Paper Explores Metrics for Online Video

noemail@webanalyticsassociation.org — Mon, 25 Feb 2008 12:00:00 GMT

The study explores the emerging direct measurement model for multimedia content by examining several common business cases for deploying video. It provides a new set of definitions and key performance indicators (KPIs) designed to help companies effectively track their investment in video based content. The three primary business objectives for multimedia content on the Internet are to sell advertising, to promote viral marketing and to drive visitor engagement, says Eric Peterson. Marketers must look for standards and best practices to monitor and evaluate the success of these objectives. As the clear frontrunner in video analytics with Stream Sense™, Nedstat was the ideal partner to co-author this study with. Michiel Berger: The popularity of online video is explosive and the readiness of organizations to shift major advertising spend to this channel will continue to grow at high speed. With Stream Sense™ we provide a wide range of metrics about video stream usage like click...

Over 70% Plan to Increase Spending on Web Analytics Training and Consulting According to the Web Analytics Association Industry Outlook Survey

noemail@webanalyticsassociation.org — Thu, 17 Jan 2008 18:00:00 GMT

WASHINGTON, D.C. – January 17, 2008 – Today, the Web Analytics Association (WAA) announced the results of its 2008 Industry Outlook Survey of over 500 marketing and analytics professionals. The survey results, presented in a WAA webcast today at 12:00 p.m. EST, uncover unique insights about the major issues, challenges and investments in web analytics in 2008.

Overall, nearly 70 percent of respondents indicated that they plan to increase their spending on web analytics in 2008. According to the survey, the budget increases will primarily be used to boost web analytics training. Roughly 74 percent of respondents plan to invest in consulting and staffing to help make the most out of their existing analytics tools and take action on the data they provide to improve web site performance and boost ROI from online marketing campaigns.

The survey results also revealed a demand for better data integration with other applications. Nearly half of the organizations surveyed will invest in add-on tools in 2008, integrating data from behavioral targeting and paid search into their web analytics solutions. The WAA survey results are consistent with the shift in the industry toward integrated solution suites from most of the major web analytics vendors, either through partnerships, acquisitions or integration programs.

The Industry Outlook survey was deployed to both WAA members and non-members, and survey respondents represented a wide range of job functions from the US, Canada, Europe, the Middle East, Africa, Latin America, and Asia Pacific. Online marketers and analysts from a variety of industries formed the majority of more than 500 participants.

A follow-up webcast in February will highlight the key themes of the WAA Industry Outlook survey and what the results mean to the industry. The full results are available for free download on www.webanalyticsassociation.org.

IndexTools Announces NovaRising As Its Key Alliance Partner In UK

noemail@webanalyticsassociation.org — Wed, 12 Dec 2007 23:00:00 GMT

NEW YORK, NY December 12, 2007 – IndexTools (Inc.), leading provider of cutting edge online marketing analytics platform, announced today a Key Alliance Partnership with NovaRising, the UK-based full-service digital marketing agency. Brands need to wake up to the revolution happening within integrated search and analytics. Search has traditionally been conducted as a standalone activity, but the demands of cross-channel marketing require that it start to be judged against the range of other activity undertaken by a brand, said Rob Walk, Managing Partner of NovaRising. Im not a media agency man but a digital strategist, Walk emphasized. The bottom line for many of our clients is that were consistently generating a higher level of quality traffic at reduced spends; brand awareness is being maximized and conversion rates are up. Walk credited this success to a practice of consistently monitoring, optimizing and comparing the full range of channels with which NovaRising works, be they...

IndexTools Answers German Demand For Web Analytics

noemail@webanalyticsassociation.org — Tue, 04 Dec 2007 16:00:00 GMT

New York, NY December 4, 2007 – Germany has become continental Europe’s largest market for online business. This reality is well known to IndexTools, which with its online marketing analytics platform can post an increasing market share there. This week, the company announced the opening of Indextools GmbH in Frankfurt. We provide a cutting edge online marketing analytics platform, a perfect fit for the needs of the German market, said Márton Szőke, founder and CEO of IndexTools, and accordingly we have seen tremendous growth in Germany in the past two years. We understood that the local presence can further accelerate our growth in the German marketplace. The new office extends our growing attention to Germany and other German-speaking countries. said IndexTools COO Dennis R. Mortensen. The aim is to move resources closer to clients there, he added, clients that are typically advanced users with specific Web Analytics needs such as Jamba, the mobile entertainment provider,...

Web Analytics Association Survey: Outlook 2008 to Shed Light on Primary Challenges, Investments and Emerging Trends in Web Analytics

noemail@webanalyticsassociation.org — Mon, 03 Dec 2007 13:00:00 GMT

Washington, D.C. -- December 4, 2007 -- The Web Analytics Association (WAA) launched a groundbreaking survey for the analytics and marketing industry that will give valuable insight into the major issues and emerging technologies shaping web analytics in the new year. With over 300 responses within the first hours after the survey went live, the results are sure to offer unique insight into the evolution of the ever-expanding web analytics industry.

The WAA Survey: Outlook 2008 will give web analytics professionals of all levels insight into the major initiatives and challenges of their peers and competitors in the space. The surveys address common analytics concerns, such as how to allocate spending, investments in web analytics tools, training, data integration and more.

Survey respondents are invited to a webcast unveiling the results in January 2008. The information will serve as a benchmark for many professionals in the space to continually improve their analytics operations. The unique insights provided by the WAA survey will also help drive the evolution of the analytics industry in the New Year.

WAA members as well as non-members are encouraged to participate in the survey. To take the survey, visit: http://www.surveymonkey.com/s.aspx?sm=xnJ4h9X4kau5WFhII1sOyQ_3d_3d

About The Web Analytics Association:

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Nedstat Appoints New CCO

noemail@webanalyticsassociation.org — Tue, 13 Nov 2007 15:00:00 GMT

Amsterdam, 13 November 2007 -- Nedstat announces the appointment of Caspar Joustra as Chief Commercial Officer (CCO). As member of the Management Board and Head of Sales, Joustra will lead the planned expansion and further professionalization of Nedstat’s international sales organization. Joustra will report directly to Michael Kinsbergen, Nedstat’s CEO. Joustra brings 20 years sales and management experience in business information and customer relationship management software. From 1999 he worked at PeopleSoft as Managing Director Benelux. When Oracle acquired PeopleSoft in 2005 Joustra joined Oracle to become Vice President Business Applications Benelux. Nedstat has a strong position to profit from the continuous growth in Internet consumption and the need for organizations to optimize their online channel, says Joustra. With an excellent product and support program and an innovative development roster in exciting areas like video analytics and mobile internet, we are ideally set...

Industry Thought-Leaders and Practitioners Share Ideas and Best Practices on New Web Analytics Association Blog

noemail@webanalyticsassociation.org — Tue, 13 Nov 2007 14:00:00 GMT

Washington, DC - November 13, 2007 -Today the Web Analytics Association (WAA) announced that it has launched a blog open to all of its members to discuss and debate the hot topics, emerging trends and innovative technologies in the web analytics industry. The open read format of the WAA blog provides an opportunity for all of its members, from directors, committee chairs and practitioners alike, to write to a larger Internet audience about topics that are driving the evolution of the industry.

The WAA is an international organization with over 1400 members spanning 39 countries. Naturally, the WAA turned to social media as a way to stay connected on initiatives across the organization’s committees. Beyond official WAA business, the organization’s members will use the new blog as a platform to speak and express their thoughts and opinions on growing trends and industry news.

"This was a joint effort between the Marketing Committee and the Social Media Committee," WAA Director Marshall Sponder said. "Marketing wanted to encourage communications with and among our members. And what better way to do it than through a social media vehicle like a blog? Blogs are the place where real people speak (and disagree) -- and that's what we hope to see in the new WAA Blog."

All members in good standing with the WAA are invited to post on the blog and connect with peers in the analytics industry around the world. Reading the blog is open to members and non-members alike. Visitors can expect to see lively conversations, musings and debates around the topics of conversion rates, measurement platforms, social media, behavioral targeting, and all things analytics.

Visit the blog online at: http://waablog.webanalyticsassociation.org.

Nedstat Introduces Advanced Dashboards

noemail@webanalyticsassociation.org — Wed, 31 Oct 2007 10:00:00 GMT

Amsterdam, 31 October 2007 – Nedstat announces the release of Advanced Dashboards™ allowing Sitestat users to create a single overview of their key online metrics and instantly see the success of their online business. With its many display options, drag and drop and single click functionalities, drill-down feature and highly intuitive interface, Advanced Dashboards™ provides users industry-leading usability in display customisation. Any of Sitestat’s report metrics can be included in a dashboard for any time period, up to and including today. The visual overview can be customised to the user’s preference by choosing one of the 10 display options including pie charts, dials, funnels and line graphs. With the drag and drop feature the lay-out of the dashboard can be changed in a second. The powerful single click drill-down feature lets users instantly view more detailed information when they are alerted by any of their key metrics. The relevant drill-down metrics can be defined by...

Stream Sense Now with Easy Flash Integration

noemail@webanalyticsassociation.org — Wed, 24 Oct 2007 11:00:00 GMT

Amsterdam, 9 October 2007 - Nedstat announces the release of simple Flash integration for Stream Sense™. This includes embedded Flash applications for off-site solutions such as widgets and gadgets. The new Flash integration makes it possible for Stream Sense™ to measure streams that are hosted on third party sites like MySpace.com. This allows both off-site and on-site content consumption data to be combined in one powerful overview. Content owners increasingly provide their streams in custom Flash video players, says Michiel Berger, Chief Innovations at Nedstat. With the latest Stream Sense™ release it’s incredibly easy to embed the tracking within the Flash player. This gives publishers detailed information about the interaction of visitors with their video content, and the direct effect of that on web site traffic. Stream Sense™ also supports Windows Media Player and RealPlayer and, via an open API, other players including Microsoft Silverlight,...

Web Analytics Association Announces Two Free Industry Discussions in October on New Standards Definitions

noemail@webanalyticsassociation.org — Thu, 11 Oct 2007 10:00:00 GMT

WASHINGTON, DC – October 11, 2007 – Following its recently published Standards Analytics Definitions, the Web Analytics Association (WAA) is hosting two free public events in October: a live panel discussion at the WAA semi-annual Industry Information Meeting, October 14th in Washington, DC, as well as a free webcast as part of its fall educational series. The webcast, Setting Standards and Making Sense of Web Analytics: Defining Metrics, Measures and KPIs, takes place on Friday, October 26, at 12:00 p.m. EDT/GMT-4. Discussions will expand upon industry efforts to provide consistent terms to promote better understanding of web analytics and the key metrics definitions. In the webcast, a panel of experts, all of whom were instrumental in publishing this landmark definitions document, will discuss the new WAA standards and definitions and the importance of understanding these metrics. Professionals of all levels will learn how inconsistencies in reporting can hinder interpretations and...

OX2 Expands to Germany, and Beyond!

noemail@webanalyticsassociation.org — Wed, 10 Oct 2007 13:00:00 GMT

OX2 Expands to Germany, and Beyond! David Rhee (former Director of Web Analytics at Gateway Computer) joins OX2 to lead the agencys new German branch Brussels, October 10th, 2007 -- OX2, the Belgian interactive agency and a leader in the field of website measurement and online behavior analysis (a.k.a. Web Analytics) increases its international clout. After expanding into France last January, OX2 develops its activities in Germany by opening a web analytics branch in Frankfurt. This endeavor was made possible with the addition of a renowned web analytics expert to the already celebrated Web Analytics European Dream Team. OX2 went all the way to California to retain the services of David Rhee, former Acting Director of Web Analytics at Gateway Computer (NYSE:GTW) and Primary Moderator of the Web Analytics Forum (http://tech.groups.yahoo.com/group/webanalytics/), run by the Web Analytics Association (www.webanalyticsassociation.com). Only 7% of European companies have set up...

OX2, la conqute de l'Allemagne

noemail@webanalyticsassociation.org — Wed, 10 Oct 2007 13:00:00 GMT

OX2, à la conquête de l’Allemagne David Rhee (ex-directeur Web Analytics chez Gateway) rejoint OX2 et dirige la nouvelle antenne allemande de l’agence. Bruxelles, le 10 octobre 2007 -- OX2, l’agence interactive belge leader en matière de mesure et danalyse du comportement en ligne (Web Analytics), développe ses activités internationales. Après la France (en janvier 2007), OX2 s’attaque désormais au marché allemand en ouvrant à Francfort un bureau spécialisé en Web Analytics (WA). Pour réussir ce nouveau défi, OX2 a mis toutes les chances de son côté en s’adjoignant les services d’une pointure en matière de WA. OX2 est allée jusqu’en Californie pour engager David Rhee, ex-directeur Web Analytics chez Gateway Computer (NYSE : GTW) et principal modérateur du forum de la Web Analytics Association. Seules 7% des sociétés européennes ont mis en place des procédures visant à maximiser les résultats WA. Un gâchis quand on sait que tout comportement des internautes est susceptible dêtre...

IndexTools Announces Booming GmbH As Its First Strategic Alliance Partner In Germany

noemail@webanalyticsassociation.org — Tue, 25 Sep 2007 11:00:00 GMT

IndexTools always seeks trusted partner companies with acknowledged expertise in web analytics to join its Partner Alliance Program. These alliances stand at the forefront of its strategy of providing comprehensive solutions to improve businesses’ online marketing performance. In Germany, which is the second largest market of online advertising in Europe, IndexTools partnered with Booming. Booming’s clients are in for a treat, said Dennis R. Mortensen, COO of IndexTools, working with the IndexTools marketing analytics platform, they will have access to an array of actionable information about their web performance and will quickly identify areas for improvement in their online business activity. What’s more, Booming’s proven understanding of how to profitably utilize web analytics in the world of online German media is a big plus for IndexTools. Even the best analytic tool needs the analytics intelligence and know-how necessary to apply them to effective online marketing, Mortensen...

Large German Publisher Living Large on the Web, Thanks to IndexTools

noemail@webanalyticsassociation.org — Thu, 20 Sep 2007 12:00:00 GMT

NEW YORK, NY September 20, 2007 – When a 260-year-old German publishing house went shopping for a partner to help sort out its rising web analytics needs, it didn’t take the matter lightly. Schlütersche Verlagsgesellschaft (SVG) first began using web analytics a decade ago to track visitors to its websites. But when the venerable publisher of phone books and trade magazines ventured deeper into the waters of the Internet with a host of websites ranging from online yellow pages to entertainment portals, it found itself with more complex web analytics requirements. We compared many of Web Analytics tools and found that IndexTools fits our needs best, said Marc Hildmann, project director of Schlütersche Verlagsgesellschaft. As a modern publishing house we have to understand our customers and their role in todays Internet business. Real-Time Tracking, Geo-Tracking and the flexible reporting system allow us to get exact control over our online activities. SVG’s analytic needs are similar...

Seattle Startup Empowers Search Engine Advertisers with a New Analytics Tool

noemail@webanalyticsassociation.org — Wed, 12 Sep 2007 10:00:00 GMT

Seattle Startup Empowers Search Engine Advertisers with a New Analytics Tool Logic361, Inc., a technology company offering a hosted pay-per-click analytics tool and professional services announces its corporate strategy and mission. Seattle, WA (PRWEB) September 12, 2007 – Logic361, a startup company with offices on Bainbridge Island, has completed its product and business development and is now launching the company and its new hosted analytics tool for pay-per-click advertisers. There is a shortage of experienced search engine marketers and analyzing paid search advertising results has become increasingly complex, stated Stephen Schramke, president & CEO of Logic361. Standard reports provided by search engines are cumbersome and provide a potentially deceiving picture of results. The alternative is to manually analyze advertising results with spreadsheets which is time consuming and requires a significant amount of expertise. As a result, pay-per-click advertising results are not...

Web Analytics Association Delivers 26 Standard Definitions to Promote Consistency across the Rapidly Evolving Web Analytics Community

noemail@webanalyticsassociation.org — Thu, 23 Aug 2007 13:00:00 GMT

WASHINGTON, DC - August 23, 2007—At Search Engine Strategies in San Jose, CA, today, the Web Analytics Association (WAA) announced a major accomplishment and milestone with the publishing of standard definitions for 26 foundational web analytic metrics covering the areas of visits, content and conversion. The result of a collaborative effort between WAA members, vendors, agencies, practitioners and thought leaders, the new definitions provide consistency of the most widely used terms across the analytics industry. The highly anticipated document from the WAA Standards Committee follows its previous release of web analytics definitions, created in 2006, that focused on the three most important metrics across all analytics software and tools – unique visitors, visits/sessions and page views. Once these terms were agreed upon and defined by the industry, the WAA expanded its attention to the many other bedrock metrics that rely on the initial three definitions. Standards Committee...

IndexTools launches its Bid Management product

noemail@webanalyticsassociation.org — Wed, 22 Aug 2007 15:00:00 GMT

NEW YORK, NY August 22, 2007 -- IndexTools (Inc.) unveiled this week its new product, IndexTools Bid Management 2, providing a powerful tool for online marketers together with its already popular web analytics solution. The new product empowers clients to optimize their search engine campaigns by unburdening them from manual bidding for keywords and enabling them to build campaign strategies in order to meet their online performance goals.

"Search engine marketing has gone from nicety to necessity," said Dennis R. Mortensen, COO of IndexTools, “Whether your goal is to increase your brand awareness or attract more sales to your web property, IndexTools Bid Management 2 gives you a solution that allows you to manage and optimize the most complex paid search campaigns."

By using Bid Management, companies can improve returns on marketing spend, added Dennis R. Mortensen. It does this by providing a tool to retrieve, modify, and automate paid search campaigns across multiple search engines. Moreover, Bid Management frees marketers from time-consuming and error-prone administrative tasks to concentrate on higher valued-added interpretation and analysis, helping companies reach their sales and marketing objectives.

As a strategic search marketing tool, Bid Management supports marketers with intelligent rule-based strategies, which adjust keyword bidding according to preset acquisition targets. Moreover, bidding strategies ensure that marketers get the best results from their pay-per-click campaigns without exceeding the marketing budget.

As a reporting tool, Bid Management provides in-depth reports, which allow campaign managers to track and measure the effectiveness of their search engine campaigns. They can also evaluate keyword performance and campaign returns across behavioral, demographical, or geographical segments.

Furthermore, a drag-and-drop custom reporting wizard makes it easy to reshape built-in reports or visualize the key performance indicators of the paid search campaigns.

IndexTools Bid Management 2 supports the most popular search engines – Google, Yahoo, Microsoft AdCenter, and MIVA.

"Since Bid Management is tightly integrated with Index Tools Web Analytics, our users can manage, evaluate and optimize all of their online activities on a single application." said Dennis R. Mortensen.

IndexTools launches its Bid Management product

noemail@webanalyticsassociation.org — Wed, 22 Aug 2007 14:00:00 GMT

NEW YORK, NY August 22, 2007 – IndexTools (Inc.) unveiled this week its new product, IndexTools Bid Management 2, providing a powerful tool for online marketers together with its already popular web analytics solution. The new product empowers clients to optimize their search engine campaigns by unburdening them from manual bidding for keywords and enabling them to build campaign strategies in order to meet their online performance goals. Search engine marketing has gone from nicety to necessity, said Dennis R. Mortensen, COO of IndexTools, Whether your goal is to increase your brand awareness or attract more sales to your web property, IndexTools Bid Management 2 gives you a solution that allows you to manage and optimize the most complex paid search campaigns. By using Bid Management, companies can improve returns on marketing spend, added Dennis R. Mortensen. It does this by providing a tool to retrieve, modify, and automate paid search campaigns across multiple search engines....

Compete Breaks New Ground in Search Analytics

noemail@webanalyticsassociation.org — Mon, 20 Aug 2007 11:00:00 GMT

Pay-per-use model lets any marketer tap insights from 6.5 billion searches San Jose, CA. -- Compete, Inc., a web analytics company that helps top brands improve their marketing with the online behavior of millions of consumers, broke new ground today with the launch of Compete Search Analytics™, a Web-based resource that delivers the industry’s richest search analytics to novices and professionals alike on a revolutionary pay-as-you-go basis. The new service will be generally available on September 12, 2007. The tool is essential for people looking to do competitive research into what, where and how consumers are searching online, and Im impressed by it, said Aaron Wall, search engine optimization expert, blogger and author of the popular SEO Book. When I log in I feel like a kid in a candy store. Compete Search Analytics is professional-strength for pros like Aaron Wall, but easy and cost-effective enough for novices as well, said Jeremy Crane, director of search and online media...

Marketing Executives From Sony and Dell to Deliver Keynotes at eMetrics Marketing Optimization Summit in Washington D.C.

noemail@webanalyticsassociation.org — Fri, 17 Aug 2007 13:00:00 GMT

WASHINGTON, DC -- 08/17/07 -- The eMetrics Marketing Optimization Summit is back in the capital city with an expanded agenda that focuses on optimizing all areas of online marketing. Today, the eMetrics Marketing Optimization Summit announced that representatives from Sony Entertainment and Dell will deliver keynote presentations at the upcoming event, October 14-17 in Washington, D.C. The eMetrics Marketing Optimization Summit is back in the capital city with an expanded agenda that focuses on optimizing all areas of online marketing. Today, the eMetrics Marketing Optimization Summit announced that representatives from Sony Entertainment and Dell will deliver keynote presentations at the upcoming event, October 14-17 in Washington, D.C. The keynote speakers at the event and major brand case studies from Sony Entertainment and Dell were selected to represent the evolution of the web analytics industry and the focus-shift to overall marketing optimization. On Monday, October 15 at...

Web Analytics is Easy! Industry Expert Eric T. Peterson Explains via Webcast Presented by the Web Analytics Association

noemail@webanalyticsassociation.org — Tue, 14 Aug 2007 13:00:00 GMT

WASHINGTON DC August 14, 2007 – Today the Web Analytics Association (WAA) announced a webcast for its members titled “Web Analytics is Easy!” Presented by best-selling web analytics author, consultant and practitioner Eric T. Peterson, the webcast will deliver web analytics success strategies and advice to professionals and marketing decision makers of all levels. The event takes place on August 29, 2007, beginning at 12:00 p.m. EDT. Peterson is a pioneer in the web analytics field and renowned as an expert on the topic through his books, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators. He is a regular speaker at shows such as the eMetrics Marketing Optimization Summit, Search Engine Strategies, Shop.org, eTail and more, and highly quoted by national business publications such as the New York Times, Wall Street Journal, BusinessWeek and CNN Money. During the webcast, Peterson will outline his strategy for making...

NEDSTAT RELEASES NEW SITESTAT PLATFORM

noemail@webanalyticsassociation.org — Mon, 30 Jul 2007 14:00:00 GMT

Amsterdam, 30 July 2007 – Nedstat announces an extensive upgrade of its Sitestat Platform. In anticipation of the advanced analytics requirements in coming years, the new high-performance Sitestat Platform has the power and intelligence to rapidly scale and service the increasing complexity and growth of companies’ future online businesses. The new system offers industry-leading response times of analytic report requests down to just a few seconds for even the most data intensive queries. In addition, it has virtually unlimited scalability making it possible to support the highest levels of online traffic. “Consumers interact online in increasingly diverse ways”, says Michael Kinsbergen, Nedstat CEO. “Traditional website interaction has expanded to communication using blogs, widgets, social networks and more. The growing accessibility via mobile devices makes this communication even faster and more direct. Active engagement in discussions about brands,...

Web Analytics Association Launches Base Camp Workshop Series Providing Website Measurement Education for All Levels

noemail@webanalyticsassociation.org — Mon, 02 Jul 2007 17:00:00 GMT

WASHINGTON, DC – July 2, 2007 – The Web Analytics Association (WAA) today announced the WAA Base Camp, a series of one-day web analytics workshops that offer valuable information for newcomers, current practitioners and veterans alike, providing a solid foundation in website measurement, with authoritative course materials taught by industry experts. The first workshop, “Introduction to Web Analytics,” is geared toward new web analytics professionals and managers, and provides a place to get grounded in the basics. Attendees learn the definition of web analytics and associated terms, how to get started, what to expect, necessary skills and technologies, and potential hurdles and hazards. The workshop provides a foundation and prepares attendees for the more advanced areas of analysis and optimization. The “Online Marketing Campaign Optimization” workshop targets those responsible for driving traffic to a website through online advertising, search or...

New Headquarters for Nedstat

noemail@webanalyticsassociation.org — Tue, 26 Jun 2007 10:00:00 GMT

Over 10 years ago Nedstat opened its first office in Diemen near Amsterdam. Today, with offices in 6 European countries, 140 employees and a leading product and support solution used by more than 1,000 Sitestat clients, the company has developed as the European market leader in its field.

“We foresee accelerated expansion in the coming years. Our customers’ online activities continue to grow at full speed and their reporting requirements are developing alongside them,” says Michael Kinsbergen, CEO. “Nedstat is ideally positioned to fulfil these increasing demands. Our Consultancy activities are in high demand and this coming month we expect to release our new Sitestat platform that will deliver industry-leading performance for our next generation analytics services.”

The new Nedstat offices are located near the Amsterdam Arena. The address is Herikerbergweg 280, 1101 CT Amsterdam, phone +31 (020) 519 54 00, fax +31 (020) 695 37 86.

About Nedstat

Nedstat is European leader in website analytics.

The products and services enable companies to improve the effectiveness and profitability of their online communication and business.

Nedstat makes website analytics straightforward and accessible for users of all levels and disciplines. Products are easy to use, reports are clear and fast to access, customization is easy and services and support are personal and high quality.

Nedstat employs 140 people in the Netherlands, Belgium, France, Germany, Spain and the United Kingdom.

The client list includes several renowned and internationally operating organizations like ASICS Europe, Danone, Electrabel, Ernst & Young, KarstadtQuelle, Renault, Panasonic and Wolters Kluwer. Also, numerous government and not-for-profit organizations have benefited from Nedstat's expertise in delivering reports on users’ behaviour online.

Nedstat has received a number of awards, including having been placed on the Deloitte Technology Fast 500 EMEA for 6 consecutive years. Key accreditations by Europe’s leading independent web-standards organizations, such as ABC electronic and OJD, ensure that customers’ metrics are in full compliance with leading industry standards.

Nedstat Chooses Isilon Systems

noemail@webanalyticsassociation.org — Mon, 18 Jun 2007 15:00:00 GMT

Based on the strong growth of its client base and the continuous development in website techniques and interactivity, Nedstat expects a sharp increase in measurements in the coming years. In anticipation of its customers’ future requirements of scalability, performance and bank-level data security, the Company has designed a completely new architecture. Michiel Berger, Nedstat Director, explains: “With the online channel becoming an essential part of our customers’ marketing programs, high-speed performance has become a key requirement of our web analytics application.” “We have built a platform that allows us to develop our next analytics services and significantly improve scalability and performance even based on our most ambitious growth estimates. The performance of the Isilon solution delivered in a highly fault-tolerant N+2 configuration proved to be an astounding four times better than competitive products.” Nedstat has deployed a 18TB...

Web Analytics Association and University of British Columbia Receive CAUCE Program Excellence Award for Education Series

noemail@webanalyticsassociation.org — Mon, 18 Jun 2007 12:00:00 GMT

WASHINGTON, DC – June 18, 2007 – The WAA-UBC Award of Achievement in Web Analytics, an education series co-developed by the Web Analytics Association (WAA) and the University of British Columbia (UBC), was presented with a CAUCE Program Excellence Award in the international category at the 2007 Canadian Association of University Continuing Education (CAUCE) annual conference, May 30-June 2. The prestigious award recognizes leadership in providing value to students, complexity and innovation among continued education courses. The WAA-UBC Award of Achievement program is designed to be the most complete, intensive course on optimizing business goals through web analytics for marketers and IT professionals. Participants gain practical approaches to assessing web analytics tools, tracking and optimizing conversions and analyzing opportunities for improvement to meet business goals across their online initiatives. To obtain the UBC Award of Achievement in Web Analytics,...

Web Analytics Demystified Global Survey Uncovers Significant Risks to Web Measurement Deployments

noemail@webanalyticsassociation.org — Wed, 06 Jun 2007 14:00:00 GMT

PORTLAND, OREGON AND WASHINGTON, D.C., JUNE 5, 2007 --- Eric T. Peterson, renowned web analytics author, expert and industry thought leader, and the Web Analytics Association today announced the availability of the largest study to date on web analytics usage and attitudes, conducted by Peterson’s company, Web Analytics Demystified. Over 1,000 web analytics practitioners, consultants and end-users around the world participated in this survey, the results of which are freely available at Peterson’s web site, www.webanalyticsdemystified.com. “We were overwhelmed with the response to this survey,” said Mr. Peterson, chief executive officer and principal consultant. “I believe that the level of participation we received is a direct reflection of the global interest in web analytics and a strong desire on the part of practitioners to learn how to improve their use of web measurement technologies.” Among the most interesting results uncovered include: ...

IndexTools new Partner Alliance Program

noemail@webanalyticsassociation.org — Wed, 23 May 2007 14:00:00 GMT

“Increasing partner share is vital to continuing our expansion worldwide”, said Dennis Mortensen, COO of IndexTools. ‘The Partner Alliance Program offers a material win-win for everyone – our partners, their accounts, and of course the growing community of IndexTools users around the world.” The new Partner Alliance Program provides three different levels for agencies to work together with IndexTools: • Strategic Alliance Partner – for companies with a stable client base and committed demand for analytics • Key Alliance Partner – for businesses with an expanding client base and growing demand for analytics • Authorized Partner – for entities new to analytics seeking to broaden their commitment to analytics IndexTools current partners and newcomers alike will benefit directly from an array of new partner program features: • Training and consultancy by in-house experts in Professional and Best Practice...

Numeric Analytics Partners with Omniture to Help Clients Increase Online Revenue

noemail@webanalyticsassociation.org — Fri, 11 May 2007 23:00:00 GMT

Numeric Analytics Becomes Omniture Authorized Services Partner and Earns Certified Support Professional Status Chadds Ford, Pennsylvania, May 11, 2007 – Numeric Analytics, an online analytics consulting and solutions company, today announced its partnership with Omniture to help companies increase revenue by integrating Omniture’s online business optimization solutions into business strategy and implementing organizational data-based decision making. Numeric Analytics also announced that it is an Omniture Authorized Services Partner and has earned designation as an Omniture Certified Professional in Support. During this process, Numeric Analytics certified its team on Omniture solutions to improve clients’ online success and to drive best practices in the web analytics and online marketing industries. As online marketing continues to evolve, the need for advanced analytics grows. By partnering with Omniture, a leader in online business optimization software,...

Web Analytics Association Announces New Board of Directors

noemail@webanalyticsassociation.org — Fri, 04 May 2007 21:00:00 GMT

Web Analytics Association Announces New Board of Directors WASHINGTON, D.C. – May 7, 2007 - The Web Analytics Association (WAA) today announced the results of its annual board elections. The 2007-2008 board of directors will convene as a group on May 10th and includes returning board members Jim Sterne, Seth Romanow and Andrea Hadley as well as its first overseas members, Laura Paxia and Neil Mason. Voting for the annual board elections was open to the entire WAA membership. Companies represented in this year’s elected board include household brands including IBM, Intercontinental Hotels and Microsoft, as well as some of the most highly read and respected blogs in the industry, such as LunaMetrics, Occam’s Razor and WebMetricsGuru. The addition of Laura Paxia of ImetriX.biz and Neil Mason of Applied Insights, speaks to the growing international reach of the association. “The Web Analytics Association and the industry as a whole have seen a lot of...

WEB ANALYTICS BREAKS INTO MAINSTREAM

noemail@webanalyticsassociation.org — Tue, 01 May 2007 04:30:00 GMT

Silver Spring, MD, USA – CMS Watch, a vendor-neutral analyst firm that evaluates content technologies, has completed path-breaking research into the Web Analytics marketplace that finds enterprises and vendors alike working to integrate web analytics into a wide array of e-marketing services -- including e-mail campaigns, keyword bid marketing, and customer segmentation -- making Web Analytics a more mainstream enterprise concern. Today CMS Watch released the Web Analytics Report, which evaluates 13 major Web Analytics suppliers based on extensive vendor research, interviews with customers across a range of industry sectors, and hands on testing of solutions. Phil Kemelor served as lead analyst for the report. Web Analytics vendors are moving quickly to try to become the brains behind their customers e-marketing efforts more broadly, said Kemelor. This makes a lot of sense, Kemelor added, but web executives and marketing managers are finding they often lack the human and...

Anderson Analytics, SPSS Named Official Joint Sponsors for Third Annual Text Analytics Summit 2007

noemail@webanalyticsassociation.org — Wed, 25 Apr 2007 12:00:00 GMT

STAMFORD, Conn., and CHICAGO (April 25, 2007) — Anderson Analytics, a leading next-generation market research consultancy, and SPSS Inc. (Nasdaq: SPSS), a worldwide provider of predictive analytics software, have been named official joint sponsors of the Third Annual Text Analytics Summit 2007, June 12-13 in Boston. In addition, Tom Anderson, founder and managing partner of Anderson Analytics, and Olivier Jouve, vice president of market strategy at SPSS, will offer attendees their insight on the use of text mining technologies for Web content analytics during a featured presentation June 13. During their discussion, Anderson and Jouve will explain: how powerful software can be leveraged to gain immediate insight for an organization’s marketing department; how text analytics can extract opinions and sentiments from blogs; the process of a Web project from Web scraping, data preparation, coding and data mining through to analysis; and how Web content analysis may help...

In-depth reporting on advertising messages within online video

noemail@webanalyticsassociation.org — Mon, 23 Apr 2007 14:00:00 GMT

In-depth reporting on advertising messages within online video NEDSTAT INTRODUCES STREAM SENSE™ Amsterdam, 20 April 2007 - Nedstat announces the release of Stream Sense™, the most accurate and comprehensive online video analytics application on the market. New ground breaking reports answer critical questions about video stream usage including click behaviour during advertising messages. Stream Sense™ draws its data from the visitors browser allowing for a seamless integration with Sitestat website analytics. Stream Sense™ has been developed for publishers of online streaming content. Powerful, real-time analytics report on visitor behaviour during video or audio streams whether on demand, progressive download or live and regardless of where the streams are hosted. Detailed insight is provided about how visitors interact with online video advertisements. For instance, users can determine the ideal length of an advertising message and the most profitable place...

Nedstat Surpasses 1,000 Sitestat Customers Milestone

noemail@webanalyticsassociation.org — Tue, 20 Mar 2007 09:00:00 GMT

Latest product enhancements are accelerating growth Nedstat Surpasses 1,000 Sitestat Customers Milestone Amsterdam, 20 March 2007 - Nedstat announces that it has surpassed the 1,000 Sitestat customer milestone. The continuous growth in customers is a tribute to the Companys successful focus of making website analytics straightforward and accessible and its industry-leading consultancy and support organization. Recent new customers include National Bank of Belgium (BE), Sofaxis (FR), Endress + Hauser (GE), SigmaKalon (NL), Travelex (UK) and InfoJobs (ES). The accelerated growth in customers follows an extremely productive year in Sitestat product development in 2006. With 14 product releases among which a highly intuitive new interface, advanced campaign analytics, an open standards-based API and Office Link(tm), Sitestat has more than responded to the increased requirements of its customers and affirmed its position as an industry-leading product in the market. For 2007, Nedstat...

Former Web Analytics Association Founder Joins Unica as General Manager of Internet Marketing Solutions Group

noemail@webanalyticsassociation.org — Thu, 08 Mar 2007 02:00:00 GMT

Waltham, MA - March 7, 2007 - Unica® Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced the appointment of Rand Schulman as general manager, Internet Marketing Solutions Group (IMSG). Schulman brings over 20 years of industry experience to Unica, having served as chief marketing officer of WebSideStory, headed product strategy at Webtrends/NetIQ, and been founder and CEO of one of the first software as a service (SaaS) and web analytics companies, Keylime Software (acquired by Yahoo!). He is also a founder and previous board member of the Web Analytics Association (www.webanalyticsassociation.org). Schulman’s appointment validates Unica’s momentum in and commitment to the web analytics and Internet marketing applications market. In June 2006, the company launched Affinium® NetInsight™, a next-generation, enterprise-level web analytics solution that is a key component of Unica’s EMM...

VisiStat Honored with the First Annual CyberStar Innovative Product Award for their Website Reporting Tools

noemail@webanalyticsassociation.org — Wed, 07 Feb 2007 22:00:00 GMT

San Jose, CA -- January 30, 2007 -- VisiStat was the honored recipient of the inaugural CyberStar® Most Innovative Product award, presented in recognition of VisiStats unique technical approach in Website reporting, link tracking and Web analytics tools and its applications for the real estate industry. Tina Bean, Director of Sales and Marketing for VisiStat, graciously accepted the award. We are honored to be the first to receive this acknowledgement by such a prestigious sector of the real estate community, said Bean. VisiStat is a next-generation Web analytics and site visitor tracking service that uses a fresh, real-time graphical reporting and comprehensive tracking approach with detailed link reports, keyword analysis, Website action notifications, advertising campaign management, visual geographic mapping and custom page and data tagging and tracking. VisiStats popularity has grown tremendously within the real estate industry in the past year, because of the ease of use,...

In-depth reporting displayed directly on customer's website NEDSTAT INTRODUCES DIRECT VIEW

noemail@webanalyticsassociation.org — Mon, 22 Jan 2007 10:00:00 GMT

In-depth reporting displayed directly on customer’s website NEDSTAT INTRODUCES DIRECT VIEW™ Amsterdam, 22 January 2007 – Nedstat announces the release of Direct View™, the most comprehensive and intuitive overlay web metric solution on the market today. While browsing their live website, Sitestat users can instantly visualise the performance of all their web pages and links, gaining immediate insight into visitor interaction with the site. Direct View™ delivers powerful, real-time and actionable analytics. Sitestat users can choose from 16 page and 13 link metrics showing key performance data for any day, including up to the minute, current day reports. In addition, miniature trend graphs show data for the 28 preceding days. Based on patent-pending technology, Direct View™ has the unique ability to display numerical values by circles and colours combined instantly bringing performance to life. Direct View™’s control panel provides a...

Visitor Tracking Becomes Real-Time Website Performance Management With New SEO Analyzer Tool

noemail@webanalyticsassociation.org — Thu, 18 Jan 2007 17:00:00 GMT

San Jose, CA -- January 18, 2007 -- VisiStat Sales Director, Tina Bean, announced SEO Analyzer, a new feature added to their next generation Web analytics reporting service.

SEO Analyzer is a keyword and page optimization tool that reports specifically on the Meta tags data and keywords found in a Web page's content. Analyzer includes a Meta tag generator that auto-formats the HTML for Title, Description and Keyword tags, making it very easy for users to update their Meta tags for every page on their Website.

Helpful hints and SEO tips make the Analyzer a learning tool for new site owners or those new to marketing and SEO. Experienced site managers and SEO savvy users will also find the keyword reports helpful for optimizing their existing data. When SEO Analyzer is used in conjunction with VisiStat's Search Engine and Keyword analytics reports, the user gains a clear, precise and powerful overview of how their site is searched for, what search engines are used to find them and how to get the most search benefit for their Websites.

"We recently released Activity Alerts notifications, Custom Page Tracking Tags, and now we are excited to announce the SEO Analyzer," said Bean. "Our development team is continually working on new features to make VisiStat the most user-friendly and affordable Website management and analytics reporting tool available. Customer and industry reactions are encouraging, enthusiastic and inspiring ... keep watching to see what we announce next."

To see VisiStat's newest features in action, take a look at their real-time demo at http://demo.visistat.com or learn more about VisiStat at http://www.visistat.com.

About VisiStat
VisiStat turns Website traffic data into actionable business intelligence. VisiStat is the price-performance leader, taking real-time Web analytics to a higher level of full-service Website performance management by providing dynamic and highly visual reports on page views, unique visits, link referrals, e-marketing results tracking, geographic data, keyword analysis and much more. A privately held company, VisiStat, Inc., is based in San Jose, Calif., and was founded in 2005. Learn more at http://www.visistat.com or call 408-725-9377.

New Web Analytics Visitor Tracking Feature, Activity Alerts, Delivers Sales Tracking And Ad Campaign Responses to Your Inbox or Phone

noemail@webanalyticsassociation.org — Wed, 10 Jan 2007 14:30:00 GMT

San Jose, CA -- January 10, 2007 -- VisiStat announces the launch of Activity Alerts™, their expanded visitor tracking alert notification feature. VisiStat Sales Director, Tina Bean, says, "Our new Activity Alerts notices are a great way to remotely keep track of your site activity and online marketing efforts, as they are occurring. I use it for closely watching sales and ad campaign responses. It's an incredible tool for marketing and sales."

Activity Alerts are e-mail notifications that are sent out by VisiStat's reporting system whenever custom criteria trigger the service. In other words, when a user wants to receive immediate notice when a particular activity occurs on their Website, they simply select the criteria, provide an e-mail or text message address, and they are set up in the system. Activity Alerts will automatically respond with the requested information as soon as it happens, in real-time.

"You can now know exactly when you have had x-number of visitors to your site, monitor geographic activity in real-time, verify SEO modifications, track keywords as they are used, be alerted to IP visits and a great deal more," Bean explains.

VisiStat has become known for being a proactive, real-time Web analytics and Visitor Tracking service with unique user tools and innovative, graphically friendly reports. Learn more about VisiStat by visiting http://www.visistat.com, or calling 408-725-9377.

About VisiStat
VisiStat turns Website traffic data into actionable business intelligence. VisiStat is the price-performance leader in real-time Web analytics, providing dynamic and highly visual reports on page views, unique visits, link referrals, e-marketing results and much more. A privately held company, VisiStat, Inc., is based in San Jose, Calif., and was founded in 2005. Learn more at http://www.visistat.com or call 408-725-9377.

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Text Mining Web Content: Anderson Analytics Founder to Present at Ninth Annual Tech@Tuck

noemail@webanalyticsassociation.org — Sat, 02 Dec 2006 13:00:00 GMT

Hanover, N.H.—January 10, 2007— Tom Anderson, Founder & Managing Partner of Anderson Analytics will present Text Mining Web Content - A Case Study at the ninth annual Tech@Tuck 2007 consumer data collection and privacy protection event held January 10, 2007. The event will explore the kinds of information businesses collect about consumers, how companies extract value from data and use it to improve products and services, and the challenges different industries face in collecting and applying this data. The benefits consumers may expect in exchange for sharing their personal information will also be discussed. The event features presentations from a mix of academic and industry leaders in the field of consumer insights, market research and business intelligence. Mid-day Information Sessions will feature presentations from Anderson Analytics, the Customer Respect Group, Epsilon Consulting, Experian, Facebook, Kayak.com, Save the Children and more. Afternoon Panel Discussions will...

Axion LLC - Launches New Web Presence

noemail@webanalyticsassociation.org — Wed, 29 Nov 2006 13:30:00 GMT

New York – Nov 29, 2006 – Axion LLC, a global provide of staffing solutions, launched its new web presence today. “The launch of our new web site is the first of many technology driven initiatives geared toward providing our customers and employees access to the best in class service and resources”, said Lawrence Jasinover, Managing Director - Global IT Services of Axion LLC.

Axion’s new site includes online timesheets, talent applications, skills testing and division specific contact request forms.

About Axion

Axion is a dynamic and innovative staffing organization determined to exceed clients’ highest expectations. For over 25 years, Axion has been the preferred staffing solution for thousands of companies in the tri-state area and has more recently expanded its reach with offices in New York, New Jersey, Pennsylvania and Arizona.