Your Membership in the WAA
Renewals
Looking to renew? For a period before your membership expires, you will see a renewal link on your memberships page. Don't worry, we email you in plenty of time!
We need YOU!
For WAA to truly represent our industry, we need your active participation. As a group, we can build consensus across our industry on some of the most debated topics and practices. Make sure your voice is heard.
Join a WAA committee today.
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We want to keep you up to date with the Web Analytics Community but we need your help to do it! Make sure your contact information is valid and up-to-date, that all addresses from our domain are whitelisted so we can make it past your junk filter

Mostly the WAA has helped me rather than the other way around. It led to new contacts which led to a new job and a much better pay check.
Robert Blakeley
Product Manager
Web MD
Join the Effort to Unify Our Industry
When you join the WAA, you will be a member of an organization dedicated to promoting a global understanding of web analytics. By disseminating and providing access to web analytics best practices, most up-to-date information, and key resources to its members, the WAA will strive to connect and empower an informed and involved web analytics community.
What membership means to you:
The WAA is looking for corporations and individuals excited by the opportunity to contribute to the birth of a strong and unified industry voice for web analytics.
Practitioners will discover opportunities to be involved in defining current and evolving best practices, and receive access to case studies and shared learning from other participants.
Consultants and Educators will get instant access to leading-edge practitioners and evolving best practices with various vendor products and services.
Corporations and Tool Providers will be exposed to a broad range of practitioners at the forefront of this emerging and rapidly changing field, and discover opportunities to participate in industry events, certification, and an overall growing body of web analytics knowledge.
WAA member benefits include:
See the full list of membership benefits in this handy matrix format.
Discounts to Industry Events
Our partners and sponsors offer discounts to their events to all WAA members. Current offers are listed on this Members Only page.
Networking Opportunities
A variety of ways to interact with the world's best and brightest web analytics professionals.
Ground-floor Involvement
Opportunities to help develop and shape industry standards and best practices.
Continuing Education
Various focused and expert-level programs to ultimately result in certification for web analytics professionals.
Publication Discounts
A wide variety of industry-related journals, books and white papers.
Conference Discounts
Reduced entry fees for eMetrics Summit and other industry events.
Discussion List
Explore topics with other influential members of the web analytics industry.
Member Directory
Get to know who else in the industry is as passionate as you about web analytics.
Three Types of Memberships
The WAA wants your voice to be heard. Whether you are a web analytics professional, corporation, or an academic, we've created a membership designed especially for you. Join other practitioners, vendors, consultants and educators to create a new force in web analytics.
1. WAA Professional
For industry practitioners, vendors, consultants and educators in the web analytics industry.
Professional Benefits:
- Voting rights according to by-laws of the WAA
- Right to use WAA Member logo on website and in print collateral
- Listing in WAA Membership (opt-in) Directory
- Access to member-only discussion lists
- Discount on WAA publications
- Access to WAA-published white papers
- 15% discount on registration for eMetrics Marketing Optimization Summit - the official Sumit of the WAA!
- Opt-in access to member offers through WAA
- Participation in and access to WAA research and benchmarking studies
- Opportunities to contribute to WAA activities through involvement as a valued committee member
- Access to Peer Reviewed Journal articles from five leading industry journals!
12-month Membership - $199
Keep Informed, Network, Get Involved - Join Now >
2. WAA Premier Corporation
“The Web Analytics Association is an important part of education and networking in Online Marketing and Web Analytics. I continue to see the value of the WAA in providing a common ground for marketing professionals regardless of their selected toolset.
“The recent webcast related to web 2.0 analytics was a great example of the top vendors collaborating to communicate ideas and opportunities in analytics for emerging technologies.
“I appreciate the organization of the WAA in providing an opportunity for Omniture to participate in continuing to share the value of actionable web analytics and Online marketing.”
One corporate membership includes all benefits of the WAA Professional individual membership, plus:
- Up to twenty individual WAA Professional memberships for employees, clients or associates (These must be registered to individuals within three months of receipt.)
- 2 FREE passes to WAA Base Camps (A $1590 value)! NOTE: eMetrics Marketing Optimization Summit - the official Summit of the WAA - is not a WAA produced event.
Membership Benefits:
- Inclusion in the member directory with an enhanced profile and logo acknowledging your status as a Premier Corporate Member
- Right to use WAA Corporate Member logo on website and in print collateral
- A 10% booth and sponsor discount at the eMetrics Marketing Optimization Summit -the official Summit of the WAA!
- The special opportunity to publish a corporate-sponsored white paper or business case study to the member-only section of the WAA web site
12-month Membership
$6,000 - Over 5 million sales
$3,000 - Under 5 million sales
Support the Web Analytics Industry - Join Now >
3. WAA Academic
For faculty or students, teaching or enrolled in an accredited academic institution or continued education classes full-time.
You must provide faculty or student I.D. to validate your current employment or enrollment with your educational institution. Membership is contingent upon receipt of this verification.
Please note: Enrollment in the UBC Award of Achievement in Web Analytics does not meet the criteria for Academic membership as it is not a full-time program.
Academic Member Benefits:
- Access to member-only discussion lists
- Listing in WAA Membership (opt-in) Directory
- Discount on WAA publications
- Access to WAA member restricted content
- Participation in and access to WAA research and benchmarking studies
- Committee participation to contribute to WAA activities
- 20% Discount to WAA Base Camp Workshops
- Opportunity to post résumé on the website
- WAA Webcast Series events
12-month Membership - $39
Advance your Education and Career Opportunities – Join Now >



